Caught the tarako bug

Tarako is cod roe. In Japan, it's used in all kinds of dishes including spaghetti sauce. Recently the Kewpie company started commercializing its tarako sauce in a series of bizzare commercials that have seeped into the Japanese mainstream, almost reaching macarena proportions. Click on this for more details and a sample of the commercials.

M is the latest tarako convert.